Select Region
Let's Get Social!


Send a Different Message to Our Kids, Please

Send a Different Message to Our Kids, Please


Gender-neutral toys—if one were to walk into the typical toy store, one would have no idea such a thing existed. The boys' section heralded by huge yellow trucks, the girls area a celebration of pink: These stores predispose shoppers to think inside prescribed boxes. But what's fun about that?

The New York Times reported on Monday that with consumer research showing that more dads are buying the toys these days, new toys are being introduced that cross the boy/girl divide. Yet even with the introduction of a Barbie "construction" set (i.e., LEGO-like blocks to build scenes for your Barbie doll), I'd argue that a line is still clearly drawn. I don't at all have a problem, like some critics, with the fact that a set such as this is "girlie"—it's good to specifically target girls with a building toy that helps them, like boys, develop spatial thinking early on, in my opinion.

But I don't see this as the dawn of a new era. I admit that I've read a lot about this issue over the years, from my days as an editor at the now-defunct Child magazine followed by Parenting and now NYMetroParents. So I don't feel like I have a whole lot that's original to add to the conversation. But I do wonder: Why is this conversation still going on at all?

If research shows that certain toys are good across genders—for development, learning, and pure fun—and countless articles both mainstream and academic have been written about it...why are toy stores still boxing us in? One of our editors mentioned to me the other day that she only got to play with LEGOs when she visited her cousin, a boy, at his house. I was truly astonished. I never even considered that there could be a childhood without LEGOs.

I've come to realize that my mother was ahead of her time. My collection of playthings was quite gender-balanced. I had blocks and building toys of every kind (an Erector set, Lincoln Logs, LEGOs) and vehicles that today might be considered for boys. I also had an Easy-Bake Oven, Holly Hobby Colorforms, and Fashion Plates (things my brother and I never fought over!). For the most part, though, most of the toys I recall playing with were simply toys—not mine nor his, not blue nor pink (we had to put stickers on our red-and-yellow Big Wheels to tell them apart): Lite Brite, Play-Do (not in those imagination-inhibiting "sets" of today), balls of every size, Twister. Even video games were less defined by gender in my day (sure, there was Pac Man and Ms. Pac Man, but come on).

I  read a small item earlier today about a mom petitioning Hasbro to put a boy on the box of the Easy Bake Oven, and one commenter wrote: "My grandson loves to bake. Not one boy on the easy bake oven box. Lost a sale." And therein lies one of the biggest problems: Individuals buying into the hype. Why let packaging matter so much? Lots of boys like to cook, so who the hell cares if there is a boy on the label or not? Send a different message to our children, people, please.  



You Might Also Be Interested In:

Activity Books for Kids that Spur Imagination and Creative Play

How to Avoid Gender Stereotypes in Child Raising

Single-Sex Camp: Is It Right for Your Child?

The Long-Term Benefits of Sports for Girls

Pink Is Just a Color, and So Is Blue - by a Long Island Mom

More Parenting Articles:

Latest News:

Family Activities:

Minecraft: The Exhibition at Liberty Science Center

Minecraft: The Exhibition

Liberty Science Center Feb. 18, 2022 - Sep. 05, 2022

This massive exhibition celebrates creative expression, community crafting, and the quest to build a better world—both inside and outside the game.

Have a Laugh:

Dawn M. Roode

Author:

Dawn M. Roode was formerly editorial director of NYMetroParents, where she launched the award-winning semi-annual magazine Special Parent. She was managing editor at Parenting, BabyTalk, Child, Harper's Bazaar, and Latina magazines. She is a strategic content specialist and currently writes and edits parenting, health, travel, and special needs features for various media outlets. Roode is mom to one son and recently relocated from Brooklyn to the suburbs of New York City. Follow her on Twitter @DawnRoode.

See More

Featured Listings:

Buckley Country Day School

Buckley Country Day School

Roslyn, NY Buckley Country Day School is a private, mission-driven, independent co-educational day school, serving 330 children in grades toddler through eight. ...

Shooting Stars NYC

Shooting Stars NYC

Shooting Stars NYC is a 21-year dance company based on the Upper East and Upper West Side. The main focus of SSDC is competitive dance. “SSDC” offers ...

Palisades Climb Adventure

Palisades Climb Adventure

West Nyack, NY Get ready to experience the World’s tallest indoor ropes course standing 85 feet tall. Palisades Climb Adventure combines the thrill of challenge with...

Abrakadoodle Art Studio for Kids

Abrakadoodle Art Studio for Kids

Hillsdale, NJ Paint, SLIME, draw, FUN, clay, GLITTER and so much more are all the cool things we do at our studio! Abrakadoodle has been serving the community for o...